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Tequila Town Miami: The immersive agave experience

4710 NW 37th Ave, Miami

1758 Live from Miami Espíritu Express
A vintage television. Its dials are marked with years from 1758 to 2026, and with Food, Drinks, Music, Ritual and Tradition.
New datesLive

An analog escape

More than a tasting. More than a pop-up. More than a live event.

Tequila Town is an analog escape designed for today’s digital climate: a living, breathing journey through art, architecture, music, ritual and storytelling. It carries you back to tequila’s origins in the valley of Jalisco, then pours you out into the creative pulse of Miami.

25,000+
square feet
12
stops on the journey
4
sips, plus a welcome drink
21+
with valid ID
A salt-rimmed tequila cocktail glowing under a fringed lamp
Fig. 01 / The welcome pour

The journey

Your passport to tequila's past, present & future

Twelve stops, four sips and one passport, stamped room by room.

  1. A mariachi violinist in the agave plaza beneath the Tequila Town sign
    01

    Agave Reflection

    The journey begins

    Mirrors ringed with agave ask you to look inward before you set out.

  2. The black and gold Jose Cuervo Express train car on its platform
    02

    Espíritu Express

    All aboard

    Ride through the agave fields of Jalisco, back to where the story starts.

    Welcome drink
  3. A round amber-lit bar under iron chandeliers in La Rojeña
    03

    La Rojeña

    Back to the roots

    How tequila’s 18th-century roots shaped the spirit we love today: crafted with care, culture and centuries of tradition. Cocktail bar inside.

    1st sip
  4. A doorway outlined in glowing neon in the shape of an 1800 Tequila bottle
    04

    Palette Decoder

    Culture you can taste

    Break the fourth wall of taste. Find the notes, aromas and sensations that make up your own flavor profile.

    2nd sip
  5. Guests beneath a painted mural beside a wall of illuminated barrel heads
    05

    Barrel Gallery

    The art of tequila

    Barrels become canvases as artists trace the deep ties between art and the tequila trade.

  6. A long candlelit dinner table set inside a stone cave
    06

    La Cava

    Pairing dinner + barrel sip

    A recreation of the cave beneath Latin America’s oldest distillery. Bottle shop, barrel sips and a pairing dinner in a place untouched by time.

    Add-on
  7. A night street in Tequila draped with orange and red canopies
    07

    Calles de Noche

    Streets at night

    With the night as cover, slip out of the family cave and onto the shadowed streets of Tequila.

  8. A server behind the botanas counter, set with chips and hot sauce
    08

    Botanas

    Stop for snacks

    Complimentary bites, served from an authentic street stand.

  9. A deep green hacienda parlor with framed photographs and a gilded mirror
    09

    Lázaro's Hacienda

    The first master distiller

    Enter the home of tequila’s first master distiller and honor the souls who shaped the spirit.

    3rd sip
  10. Glowing white agave sculptures in a faceted, mirrored lounge
    10

    Cristalino Cantina

    Portal to the present

    A vibey, reflective lounge where innovation meets tradition: a full-circle reminder that evolution deserves a toast.

    4th sip
  11. A crowd under strings of papel picado in the market hall
    11

    Mercado

    Shop, sip & savor

    Indoors and out, alive with activations, music, art, food and cocktails.

  12. A band plays keyboard and guitars on the main stage at night
    12

    Agave After Dark

    Drink to remember

    From day to night, the stage turns over to the sounds of Miami.

We want to take you somewhere

sacred

to remember

beautiful

familiar

fun

new

The indigenous, spiritual origins of tequila: its rituals and its sacred elements.

The senses of distillation. The smells. The tastings.

The planting and harvesting of agave across its endless blue fields.

The traditional families who started the culture of tequila.

Tequila as a cultural symbol of Mexico, with its parties, decorations, foods and ceremonies.

The future of tequila: an analog experience designed for today’s digital climate.

Afterdark

Photographs by Dina Martucci

A pianist plays under string lights
Bottles of El Tequileño glowing green beneath a neon sign
Guests at a candlelit dinner in La Cava
A couple dancing under colored light
The 1800 Tequila room’s neon bottle doorway at the end of a dark corridor
A packed bar in the Mercado
Agave leaves cut from light in the Cristalino Cantina
A woman dancing in a floral dress

Drink to remember.

Private events & buyouts

Book the whole town.

Private parties, corporate buyouts and five-course tequila pairing dinners, staged across 25,000 square feet of rooms built for a night like yours.

  • Station food service
  • Passed appetizers & plates
  • 5-course tequila pairing dinner
  • Open bar
  • DJ or live band
Plan your event hi@tequila.town
A long dinner table set with candles and flowers inside the stone cave of La Cava
La Cava / Pairing dinners for your guests
A train curving through agave, framed by a brick archway
An amber bar seen through a brick archway
Stacked barrels framed by an archway and woven patterns
A candlelit chapel seen through a round brick arch
A faceted mirrored wall inside a brick arch
An agave-headed guitarist framed in an arch

Please wait for the conductor

Your journey will begin soon.

Find us 4710 NW 37th Avenue
Miami, FL 33142
Admit one / 21+ The immersive agave experience Timed entry / Valid ID required / Miami
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