• 25,000 SQFT ANALOG EXPERIENCE

• 10+ ROOMS

• 25,000 SQFT ANALOG EXPERIENCE • 10+ ROOMS

A surreal collage of a person with the head of a large plant, wearing a colorful jacket, pouring a drink into a cocktail glass. The background features a bright blue sky and metal gate, with some plants in the foreground.

25,000+ SQFT • 10+ IMMERSIVE ROOMS • 1 UNFORGETTABLE AGAVE EXPERIENCE

More than a tasting. More than a pop-up. More than a live event. Tequila Town is an analog escape designed for today’s digital climate - unlocking cultural intersections of the world’s fastest-growing spirit.

This is a living, breathing journey that blends art, architecture, music, ritual, and storytelling - transporting guests back to the origin story of tequila set in the valley region of Jalisco, mixed with the pulsating creative energy of Miami. 

A drink being poured over ice in a glass, with tropical green leaves in the background, and the word 'DRINKS' written across the image.
A woman wearing traditional colorful Mexican attire, including a braided hairstyle with a large agave plant on her head and yellow flowers around her shoulders, against a blue background with the word 'CULTURE' in large white letters overlaying the image.
A collage of a taco and a person's face, with large text reading 'FOOD' overlaid on it.
A collage featuring robotic figures with plant leaves growing from their heads, holding musical instruments like a viola and an electric guitar, with the word 'MUSIC' overlayed in large cream-colored letters.

BE THE FIRST TO ENTER